Video content has been increasing online and businesses are
wanting to take advantage of this opportunity. Videos are more expensive to
create, but are more flexible when creating images. The style of videos range
from advertisements to how-to videos and product demos to fun videos that catch
client’s attention. An article on Social Media Today contains an infographic
with some of the stats found about what businesses are using video marketing. I
just wanted to share a few of these with you all.
1.
The number of video views that take place on a
desktop is 86 percent, while only 14 percent are on mobile devices.
2.
The number of videos published by businesses is
on average 18 each month.
3.
Over half of the videos published last year were
under two minutes long.
4.
The top five percent of videos retain an average
of 77 percent of the viewers to the last second.
5.
The number of businesses that use intermediate
or advanced analytics to measure performance is about 35 percent.
It is interesting to see these number and be able to reflect
on times when I have watched some of these videos and how dominant they are becoming
in today’s society. I highly encourage
all of you to check out the rest of the statistics in the infographic. Feel free
to comment your thought or opinions below!
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