As I continue to read “Measure What Matters” I learn so many
details that are highly important. This week I decided to share with you all
the three-part social media revolution. Social media requires this shift to
occur throughout different processes.
1.
Redefine the now
The idea is to define timeliness. The response
turnaround needs to be done quickly. Timeliness in today’s world is responding and
dealing with a problem before it goes viral. Be authentic.
2.
Redefine PR, Advertising, Marketing, and
Corporate Communications
Technology is a big part of this. It allows
decision-making to be based on the reputation. Also, it is important to communicate
to the right people. If you can connect with a smaller group of the right
people it is more beneficial. With advertising, you are just getting
information out to people that do not necessarily care out you or your product.
3.
Change how we quantify success
In social media, the number of impressions is
impossible to calculate and does not matter. The key is to build relationships.
these relationships are between people and products or organizations. With this
it is important to calculate the engagement between the two.
I hope you find these shifts as important as I do to the world
of social media. Feel free to add and comments or suggestions below!
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