As the end of my reading is nearing, I had to read the last two chapters of “Measure What Matter.” The chapter that highlights how to measure for nonprofits discusses how to measure behavioral change. It states, “member behavior can take many forms: renewals, donations, web traffic, e-mail responses, phone calls, attendance at trade shows, votes, and so on.” It is key that the following costs are measured monthly and are compared to media activity. The following are areas that can be measured. I hope you find them as informational and important as I do.

1.       Cost per donor acquired

This is the area where you count the number of new donors each month. Then you take that number and divide it into the total amount that will be spent on those donors.

2.       Cost per volunteer acquired

Track the number of new volunteers that are added each month and divide that into the total amount that was spent on recruitment.

3.       Cost per contribution

How much revenue comes in with every solicitation you send out? Track the cost of solicitation itself along with labor and marketing efforts.

4.       Cost per attendee

Count the number of people that come in daily or weekly to your nonprofit. Also, track the amount of traffic coming in after certain marketing and communication activities.

5.       Return on investment of a website

Track the cost of the website along with its maintenance and the donations that come in from the website. Subtract this number from the total amount of donations coming in overall. When you make changes to the website this makes it easier to measure the ROI.

This information is very important for the nonprofit organizations. I hope you all find this information helpful when working with nonprofits and measuring the amount of change in action with the organization.