It has come time again to recap the book I have been reading
for class. The “Social Media Marketing Workbook” by Jason McDonald clearly
defines what the different social platforms are and how they are used. I just
want to share some of the key points I found important for each platform.
Facebook
1.
The largest social platform that requires skills
that can be transferred to other platforms.
2.
When a person likes a business, it creates a
relationship between profile and page. Interactivity is key. You want people to
like or share your posts. This creates a greater flow of ideas. Edgerank
measures this interactivity.
LinkedIn
1.
Company pages are only as good as employee
pages. The employees are contacts, experts, and credible.
2.
Schmoozing is the major aspect of LinkedIn marketing.
With schmoozing, you have a first level connection with a person you know. You
then can go through the first level connection and ask to connect with one of
their first level connections.
Twitter
1.
Twitter is the most open network with lots of news
content. It is shorter, faster, and noisier than Facebook.
2.
When creating your account, you can pin a tweet
to the top of your Twitter account. This makes it so that tweet appears first
when users open your Twitter page.
YouTube
1.
Videos act as the content that you share with
other social media, including your website. They also serve as a discovery
mechanism via Search Engine Optimization. This helps you promote the company,
products, or services via search.
2.
Look for content that is popular in your industry.
As a company, you also want to find your niche audiences. These are the people
that are the most likely to be interested in your company or product.
Pinterest
1.
The target audience for Pinterest includes females
and consumer retail. They also promote do-it-yourself building, constructing,
crafting, and more.
2.
Pinterest acts as visual bookmarking. It
includes an idea board system that can be social or private. This also makes
online shopping easier.
I hope these facts help you to
better understand some of the social platforms that many use on a day to day
basis. Feel free to add any facts or tips that you find useful while using
social platforms in the comments below.
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