Not Your Father’s Ruler

The next book on the list to read is “Measure what Matters” by Katie Delahaye Paine. The main goal of the books is to teach how to measure what you need to make the decisions that are crucial to your business. Date is becoming cheaper and easier to come across. Getting the right data is key. All organizations have key publics that they need to build relationships with stakeholders. In the first chapter one of the book they discuss the myths of measurement, so I would like to share some of those myths with you all.

1.       Measurement = Punishment

It is often seen as a way to check up on a person or department. People often stay away from accountability in fear that it will reveal weaknesses. People are afraid to get bad news. If something is not working then it is wasting time, money, and resources.

2.       Measurement Will Only Create More Work for Me

It can often be just another thing added to the list of tasks that need to be done. When a measurement system is in place, it makes other things easier. The data can ensure the company with have maximum impact.

3.       Measurement is Expensive

You cannot afford not to measure. Measuring is a way to know if you are spending your budget in the best way. It leads to efficiency so it inevitably pays for itself.

4.       Measurement is Strictly Quantitative

“If all you look at are sales and not the relationships your organization has with its publics, you’ll never be able to accurately understand why those sales go up or down.” Revenue and relationships both need looked at.

5.       Measurement is Something You Do When a Program is Over

Measurement should start at the start of a program.

So now that you know the truth behind measurement, go out there and start measuring! Also, keep checking back for more tips behind “Measuring What Matters.”