Why Social Media Marketing is Valuable

In my social media class, we have moved on to a new book entitled, Social Media Marketing Workbook by Jason McDonald. This book is designed to explain how to market on social media, but also provides access to free social media marketing tools. In the introduction, they highlight the four reasons social media marketing is valuable.

1.       Social media is big:

·         Facebook- over one billion users

·         LinkedIn- 350 million members

·         YouTube- 300 hours of video are uploaded every minute

·         Google+ and Yelp- nearly everyone uses to check business reviews

2.      Your customers are on social media:

·         Facebook- teenagers to grandmas, business executives to flight attendants

·         LinkedIn- professionals

3.      Social media is free:

·         Access to friends and family

·         Information on brands

·         Build brands, spread eWOM

4.      Social Media can reach not only existing but also new customers

-Facebook and Twitter

·         Stay in touch with current customers

·         Be discovered by new customers

Social media is key for marketing industries. Most clients and customers utilize social media networks so industries can find customers and customers can find them. I am excited to share with you all more tips as I read more into this book.