Friday, January 27, 2017

The Little Blue Book: Volume Two

This week’s readings come from chapters seven and eight of “The Art of Social Media.” So, I have a few questions for you all. First, do you have or even know what a Google+ account is? Next, do you know how to run a Google+ Hangout on Air (HOA)? With all honesty, I had no idea what it was until taking this class.

I would like to just share a few of the handy tips on how to run a Google+ Hangout on Air. One thing to know before beginning is that, HOA is like having your own television channel.

1.       Equipment is key:
Having items such as; a webcam, microphone and earphones, great lighting (particularly on your face), and a collapsible background. You can add a periscope type device to ensure you are looking your viewers in the eye. They are not all necessary, but it could make your life easier by making the simple purchases.

2.      Is structure important?
The answer is YES! You should typically plan, script, and organize everything for your HOA. This creates the opportunity to maximize the event.

3.      Have an event page with a custom header:
The page ensures you can maximize participation because the viewers can add it to their Google calendar. The header is important because it provides an increase in visibility.

4.      Allow access in other locations:
It is a good idea to embed your HOA into places like a YouTube URL, in your blog, or on a website.

5.      Solid Colors:
It is a fantastic idea to wear solid colors during you HOA. If you wear a patterned shirt this can cause the “moiré” effect. This is the illusion of waviness in the video.

I hope you learned a few things from these tips and continue to look more into the life of Google+ Hangouts on Air.



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