For my Social
Media class, we have weekly readings from books that provide helpful and key
hints to building your social media profile. Our first readings come from a
little blue book called “The Art of Social Media” by Guy Kawasaki and Peg
Fitzpatrick. I have learned so much from the book and I have only read three
chapters so far. A few points have really stuck out to me and I would like to
share some of them with you each week.
One of the first
things that really stuck to my brain is something that may seem like common
sense but at the same time is often forgotten. This would be to stay consistent
throughout each source of media. By this I mean that you should typically keep
your profile picture the same for each site. By doing this it creates a basis
for people to be able to search for you and find you quicker than if you have
different images on each site.
Another key point
that is made is to stay brief. It is human nature to make snap judgments, so we
want to be able to look at a profile and instantly know how we feel. It is the
same idea when it comes to the content on your page. So, the idea is to keep it
simple. You need to be able to capture their attention quickly and effectively.
If not, they will move on and never look back. Keep it sweet and simple and you
will be just fine.
A third thing from
these chapters is to be organized. On sites like Facebook and LinkedIn if you
reach the four paragraph range it would be a good idea to use bullets or lists.
When posts become too long people tend to get bored and lose interest in the
post. This leads them to stop reading and can turn them away from whatever the
topic may be. But you need to be organized to create room for your reader to
breathe while reading a post that is longer in length.
So, these are just
a few of the things I learned from the first three chapters. I know I will keep
them in mind and hope you all do the same.
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